Social Media Community Mgr / Specialist

Social Media Community Mgr / Specialist

From transportation to communication, from the leading edge of industry to the comfort of the American home, Bosch touches people's lives. Would you like to learn how to become part of our team? Then read on.
The Bosch Automotive Aftermarket Division markets a wide variety automotive parts and diagnostic service equipment through service dealers, and independent automotive retailers and specialty aftermarket distributors. Products include spark plugs, wiper blades, filters, alternators, starters, gasoline and diesel fuel injection components and more. The division is committed to developing innovative products to ensure that motorists get premium performance products to keep their vehicles running like new.
Job Description :
Day to day management of the social media properties and communities for the Automotive Aftermarket Brands (i.e. Bosch, Ourolator, etc.). Work to drive brand engagement and enhance the reputation of Bosch brands. Support social activities for all Business Units in North America. Responsibilities - Execute and develop social media strategies for a wide range of promotion campaigns, product launches and marketing/sales - Proactively monitor and respond to questions and comments from community members and potential consumers - Utilize reporting tools to deliver periodic analytics reports to peer and interest groups - Develop and execute strategies to increase brand mentions and engagement within social media - Exhibit solid understanding of key client information including general business strategy, industry issues, products and services offered, key customers and competitors in the marketplace - Experience in Web Project Management and Search Engine Optimization (SEO) - Understanding in audience activation and digital outreach - Develop and publish engaging copy to support client objectives - Is an advocate of the social media landscape
Job Requirements :
- BA/BS Degree in Marketing, Communication or related - At least 3 years experience in a relevant role in social media at an ad/interactive agency - Strong grasp on various social media analytics platforms, with the ability to source and summarize applicable data - Passionate car freak is a big plus! - Proficient skills in Word, PPT, Excel, MS Project and HTML/FBML - Previous editing experience a plus